Comparison Overview
Fresha: A marketplace salon software, that sells your customer data to your competitors.
Charges a 20% commission on every new client booking.
The fine print, compared
| Feature | Askie | Fresha |
|---|---|---|
| Monthly base fee | $49/mo flat (all staff) | $29.95/moTransitioned to subscription; UK pricing is £20.00 for Independent, £10.00/staff for Teams. |
| Commission on new bookings | 0% | 20%20% one-time fee on new clients via marketplace; min fee of $6/£5 applies. |
| Est. monthly cost at $5k revenue | ~$49 | $460 |
| Your customer data | You own it 100% | Full client list exportable; service/booking history export may be limited. |
| Google Reviews integration | Included free | Paid add-on — extra monthly fee required. |
| Marketplace dependency | None ✓ | Yes — clients visible to competitors |
| Payment processing | BYOD — you control the rate | UK: 1.29% + 20p. US: 2.29% - 2.79% + $0.20. |
| Cancel anytime | Monthly subscription; no long-term contract. |
What Fresha really costs your salon
Let's run the numbers on their pricing model.
At $5,000/mo Revenue
$59.85 sub (3 staff) + $300 marketplace commission + $99.95 add-ons & fees.
At $10,000/mo Revenue
$99.75 sub (5 staff) + $600 marketplace commission + $99.95 add-ons & fees.
The full picture on Fresha
What it does well
Large consumer marketplace — relatively easier to get discovered without a marketing budget for newer businesses.
Feature-complete platform covering POS, inventory, and team management.
Available in 120+ countries with strong brand recognition.
Why salons leave
- 1
Charges a 20% commission on every new client booking.
- 2
Your customer data is fed to the marketplace and it exposes your existing clients to competitor salons.
- 3
Started as a forever free product (Shedul) and has continued to add features and fees over time.
What changes with Askie
We replace marketplace commissions with powerful tools to help you run a better, more profitable salon.
Fill Your Calendar
Instant booking via website, Google, and more. Stop losing clients to the 11pm booking window.
Meet Clients Anywhere
Let your clients book directly from Instagram and WhatsApp, where they already live.
Remember Every Client
Detailed client profiles, formulas, and history automatically saved and easily accessible.
Build Your Reputation
Automated post-appointment reminders to gather 5-star Google Reviews on autopilot.
Common Questions
Is Fresha actually free?
No. While Fresha (erstwhile Shedul) used to advertise as "subscription-free," they now charge a monthly base fee (around $20 plus per-staff fees) and take a 20% commission on all new clients booked through their marketplace.
Does Askie charge a commission like Fresha?
Never. Askie charges a simple, predictable flat monthly rate. You keep 100% of the revenue from the clients you work hard to earn.
Will I lose my clients if I leave Fresha?
Fresha allows you to export your basic client contact list, but exporting full service and booking history can be complicated. Askie never locks your data in—you own your clients completely.
Ready to leave Fresha?
Apply before spots fill.
Just a demo and an honest conversation. Coffee is on us.
Pick a planNo credit card. No commitment. No commission. Ever.